Search Engine Optimization

Search Engine Optimization

SEO Marketing Agency In Los Angeles

SEO is an art. Period. One part tactics, one part content and one part creativity. Search Engine Optimization is defined by Wiki as “the process of affecting the visibility of a website or a web page in a search engine’s unpaid results.”

But what does that mean?

Search Engine Optimization (SEO) is the process of optimizing your website and content so that search engines like Google will return the site or page as a top result for the keyword searched.

In English broken down further – We help make your website appear in Google for any keyword that someone searches.

How do we do this? Keep reading below or contact us today.

What We Provide

Below we breakdown some of the main Search Engine Optimization building blocks we use to make your campaign a success:

  • Keyword & Competitor Market Research
  • Website Meta Development
  • Full Website Analysis & Audit
  • Advanced Web Analytics
  • Content Strategy
  • Backlinking Audit & Link Building Campaigns
Search Engine Optimization SEO Services

Keyword research – It is arguably the single most important step to make sure that your search engine optimization (SEO) campaign brings you a return on your investment.  We perform a full audit and detailed keyword analysis of your website, competitors website and top search terms even before a single piece of content is written, a single piece of code is externalized, or a single backlink is obtained.

After this 1st step we break down SEO into a few categories: On-Page and Off-Page as well as the types of strategy and tactics used when performing an SEO campaign – White Hat, Gray Hat and Black Hat. We at Ad Kings only use White Hat techniques and specialize in removing Gray or Black hat penalties from websites such as a Penguin Penalty or Panda Penalties. For this purpose we will focus only on the Google suggested best practices and White Hat techniques/strategies.

 

On-Page Search Engine Optimization consists of Google’s ranking factors that they determine by examining a website or page. This would include but not limited to the type of content, headlines, images, page structure and meta content.

Off-Page Search Engine Optimization consists of Google’s ranking factors that are not on a website but relate to it such as backlinks, blogs, videos, PR and other forms of media that help the search engine determine  the websites value.